By Howard Schultz and Joanne Gordon.
New Book Shelf HD 9199 U54 S737 2011
"The author Howard Schultz is the founder and CEO of Starbucks, a company that began as a small Seattle distributor of coffee beans and ground coffee that he transformed into what it is today, inspired by the espresso shops he visited in Italy. Written with Joanne Gordon, a former Forbes writer and contributing editor, this account is a spotlight on the period of 2007–08, when the company lost some of its vision due to over expansion and the pressure to maintain unabated growth. Seeing that Starbucks was becoming a victim of its own success, Schultz returned to the CEO position after eight years away from overseeing daily operations of the company. He details the struggle to maintain the identity of Starbucks while attempting to branch out into areas such as music sales and hot food, facing competition and the over saturation that caused the company the painful closing of about 600 stores in 2008. This is one of those turnaround stories that illustrates that a company can overcome its growth pains by returning to its core principles."
-Booklist.
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