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Inside Steve's Brain by Leander Kahney
New Book Shelf HD9696.2.U62 J636 2009

This new title is an in-depth profile of Apple CEO Steven Jobs. The book begins with Jobs’ return to Apple in 1996, and his rescue of Apple from near bankruptcy, and the introduction of hit products like the iPod and iPhone that have renewed his reputation as a consumer tech oracle. And thanks to his intimate involvement in the development of those gadgets, the Cult of Apple has become just as much a Cult of Jobs.

In this new book you'll read about some of the changes Jobs made to arrest and reverse Apple's decline-flattening the company's organization, for example, as well as narrowing its focus to a few carefully selected products, and imposing a salary and stock option structure in lieu of bonuses and perks.

Check out, Inside Steve's Brain available now in the library on the New Book Shelf New Book Shelf HD9696.2.U62 J636 2009