Check It Out

Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website
by Michael Miller
New Book Shelf HF5548.32 .M538 2009

This detailed guide offers sellers alternatives to eBay auctions, and, more importantly, strategies to assess which online retail web sites are the best for selling which products and services. Although the book does not address doing business using social networking web sites, such as Facebook, the analytical techniques presented here will assist business professionals with making decisions about using all such Web 2.0 applications. Miller also discusses multichannel selling and preparing business plans. With more sales transactions taking place online than ever before, this book is a useful resource for anyone considering selling online.
reviewed by Caroline Geck

Check out Selling Online 2.0 by Michael Miller, available now in the library on the New Book Shelf HF5548.32 .M538 2009.