Generation ageless : how baby boomers are changing the way we live today--and they're just getting started
by J. Walker Smith & Ann Clurman
Collins, 2007
Call No.: HN 59.2 .S583 2007
Baby Boomers comprise a group of 78 million people born between the years 1946-1964. The Yankelovich, Inc. researchers, who coined the term “baby boomer”, have been collecting data on this dynamic generation of Americans for decades. In this insightful book, the authors discuss the values, trends, and psychological make-up of this group as a whole, discuss what historical events shaped the boomers’ lives, as well as what impacts the boomers have had upon the American culture. Well documented, with an index and an appendix, the book includes much of the raw data from which the conclusions have been reached. Whether the reader is a sociologist, a market researcher, a baby boomer, or just curious, Generation Ageless will provide much food for thought.
Collins, 2007
Call No.: HN 59.2 .S583 2007
Baby Boomers comprise a group of 78 million people born between the years 1946-1964. The Yankelovich, Inc. researchers, who coined the term “baby boomer”, have been collecting data on this dynamic generation of Americans for decades. In this insightful book, the authors discuss the values, trends, and psychological make-up of this group as a whole, discuss what historical events shaped the boomers’ lives, as well as what impacts the boomers have had upon the American culture. Well documented, with an index and an appendix, the book includes much of the raw data from which the conclusions have been reached. Whether the reader is a sociologist, a market researcher, a baby boomer, or just curious, Generation Ageless will provide much food for thought.
Generation Ageless is currently available for check out in the New Book Area.
Book review by Ann Willard, SWC Librarian
Book review by Ann Willard, SWC Librarian
What's New @ SWC Library
No comments:
Post a Comment